[Part 2] Fashion Retailer Increases Sales 3x with Odoo POS + E-Commerce Integration
Short Answer: UrbanStyle Malaysia, a KL-based fashion retailer with 3 stores and 45 employees, tripled their online sales and saved RM150,000 by replacing separate POS and Shopify systems with Odoo's unified POS, e-commerce, inventory, and CRM platform — all implemented by Systum360.
Table of Contents
Company: UrbanStyle Malaysia, Kuala Lumpur | Industry: Fashion Retail | Employees: 45 | Stores: 3 physical + 1 online
What Problem Was UrbanStyle Facing?
UrbanStyle ran 3 physical retail stores and a separate Shopify e-commerce website. The core issues:
- Pricing mismatches: Prices had to be updated manually in 4 different places — POS, Shopify, back-office, and spreadsheets
- Overselling: Online orders sometimes sold out-of-stock items because inventory wasn't synced
- Scattered customer data: In-store customers and online customers were in different databases — no unified loyalty programme
- High platform fees: Shopify subscription + apps + integration middleware cost RM5,000+/month
- Manual reconciliation: Staff spent 3+ hours daily reconciling POS and online sales
How Did Odoo Solve It?
The fully integrated solution included:
- Odoo POS: Touchscreen POS deployed across all 3 stores with barcode scanning and receipt printing
- Odoo E-Commerce: Built-in online store connected directly to inventory and accounting
- Unified Inventory: Real-time stock levels shared across all stores and the online shop
- Odoo CRM: Single customer view — every in-store and online purchase linked to one profile
- Odoo Accounting: Automatic invoice generation from every sale, ready for LHDN e-invoicing
Step-by-Step: How UrbanStyle Migrated to Odoo
- Week 1-2: Discovery & Audit — Systum360 mapped UrbanStyle's existing workflows, data structures, and pain points across all 3 stores and Shopify
- Week 3-4: Data Migration — Migrated 50,000+ customer records, 8,000+ product SKUs, and 2 years of sales history into Odoo
- Week 5-6: POS Deployment — Installed touchscreen POS terminals in all 3 stores with staff training sessions
- Week 7-8: E-Commerce Launch — Built and launched the Odoo online store with integrated payment gateway (iPay88)
- Week 9-10: Integration Testing — Verified real-time sync between POS, online store, inventory, and accounting
- Week 11-12: Go-Live & Support — Full cutover from Shopify, with Systum360 on-site support during first week
FAQ
Q: Can Odoo POS work offline in case of internet outage?
A: Yes. Odoo POS has an offline mode that continues processing sales and syncs automatically when the connection is restored. This is critical for Malaysian retail stores where internet can be unreliable.
Q: How long does it take to migrate from Shopify to Odoo E-Commerce?
A: For a typical SME with under 10,000 products, Systum360 completes the migration in 8-12 weeks. This includes data migration, design, payment gateway setup, and staff training.
Q: Can Odoo handle Malaysian GST/SST?
A: Yes. Odoo has native support for Malaysian SST (Sales and Services Tax) with configurable tax rates, automatic calculations, and reports formatted for Royal Malaysian Customs.
Q: What payment gateways does Odoo E-Commerce support in Malaysia?
A: Odoo integrates with iPay88, Stripe, Billplz, Razer Merchant Services, and more. Systum360 configures the gateway that best suits your business needs.
Real Results After Migration
| Metric | Before (Shopify + POS) | After (Odoo) | Improvement |
|---|---|---|---|
| Online sales | RM200K/month | RM600K/month | 3x growth |
| Platform fees | RM60K/year | RM10K/year (Odoo Online) | RM50K saved/year |
| Stock reconciliation time | 3 hours/day | Automatic (real-time) | 100% automated |
| Overselling incidents | 15-20/month | 0 | Zero overselling |
| Customer profiles | Scattered across 3 systems | 50,000+ unified profiles | Single source of truth |
| Total savings (Year 1) | — | — | RM150,000 |
"One platform for everything. Our team loves the simplicity — no more switching between 4 different systems." — CEO, UrbanStyle Malaysia
Pros of Odoo POS + E-Commerce for Retail
- True integration: POS, online store, inventory, CRM, and accounting all share one database
- Cost savings: Eliminate Shopify, middleware, and separate POS software fees
- Real-time inventory: Never oversell again — stock updates instantly across all channels
- Scalable: Add new stores, warehouses, or sales channels without new software
- Malaysian-ready: SST support, local payment gateways, and LHDN e-invoice compliance
Cons and Limitations
- Migration effort: Moving from Shopify requires careful data mapping and a 2-3 month transition period
- Design flexibility: Odoo E-Commerce themes are less varied than Shopify's marketplace — custom design may be needed
- Third-party app ecosystem: Shopify has a larger app marketplace; Odoo's strength is built-in functionality
- Training required: Staff need hands-on training sessions (Systum360 includes this in implementation)
Summary
UrbanStyle Malaysia's migration from fragmented POS + Shopify to Odoo's unified platform delivered 3x online sales growth, RM150,000 in savings, and zero overselling incidents. For Malaysian fashion and retail SMEs juggling multiple systems, Odoo's integrated POS + E-Commerce + Inventory solution — implemented by Systum360 — is a proven path to operational simplicity and revenue growth.
📞 Want similar results? Contact Systum360: +6011 5995 0954 | tech@systum360.com